I found the 2015 Super Bowl commercials somewhat lacking in the humor department. Nothing made me barked out aloud in laughter. (Although the Kia Sorento car commercial with Pierce Brosnan, who imagines himself being pitched for a James Bond-style car ride with snipers, missile launchers and explosions that became rather uninteresting, made me smile.) A Satire Bowl commercial that most of America and the world haven’t seen was “Rent-A-White-Man”, where black people can rent a white man to act on their behalf in post-racial American society without getting shot by the police.
Unless you’re living in a cave and watching Fox News TV, this is really funny. If you understand the irony of white privilege that is, which most white people can’t comprehend because they’re never judged by the color of their skin, have to think twice while walking down the street, or followed because someone think they’re up to no good. Being a native Californian with redneck parents from Idaho and living my entire life in the multicultural San Francisco Bay Area, I can appreciate—and laugh at—both sides of the racial divide.
And rent a white man is also a fantastic idea.
As a white man in my mid-forties with graying hair at the temples, I’m deeply concerned about being aged out of the tech industry that favors younger foreign workers over older American workers. That was obvious at a job from several years ago where Indians made up the majority of the workers and only vegan pizza got served at company events. I’m transitioning my career from general information technology (I.T.) into information security (InfoSec) that requires 10+ years of general I.T. experience to get into, a difficult hurdle for anyone from India or fresh of college to overcome. If I do get aged out of my current career, I can always rent myself out as a white man.
Rent a white man isn’t all satire. Chinese companies routinely rent white men in business suits to present their operations with American faces from a non-existent U.S. company and project an international aura over the local competition. Who knew that white privilege was a marketable skill?