The Kia Soul of The MTV Video Music Awards 2013

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I didn’t watch the Miley Cyrus-inspired disaster on the MTV’s Video Music Awards this year. (I never watched these things even when they weren’t controversial.) The only good thing to come out was the new Kia Soul hamster commercial, where the hip-hop hamsters hit the gym to Lady Gaga’s “Applause” song. Kia has gotten a lot of advertising mileage out of these hamsters. I was never a fan of the hamsters until the “In My Mind” commercial appeared in the theaters last year.