The Spock Vs. Spock car commercial came out just before the release of “Star Trek Into the Darkness” in the theaters was probably more revealing about the movie than the worst kept secret about who the super villain would be. (The inclusion of Carol Marcus played by Alice Eve was a dead giveaway.) One of the best kept secret was a cameo by Leonard Nimoy, where the younger Spock (Zachary Quinto) called the older Spock for help.
I saw the movie twice in the same week. The first time was at a sneak preview showing hours before the official midnight showing at the AMC Cupertino Square, where the audience—some dressed in costume—were hooting and hollering whenever major characters introduced themselves and events unfolded. The second time was with a general audience at the Camera 12 Cinema that was less enthusiastic about watching the movie, perhaps overwhelmed by the stunning visual effects and convoluted storyline.
As for the commercial, I found it fascinating that Nimoy would drop an F-bomb when he discovered that his golf clubs wouldn’t fit inside the trunk. If he played golf on a regular basis with this car (unlikely since it had no license plate), he would have already known that the golf clubs wouldn’t fit in the trunk. His emotional response seems… illogical.