AMC Theaters VS Universal Studios Video On Demand Deal

Universal Studios simultaneously released “Trolls World Tour” in theaters and for premium video-on-demand (VOD) last April. AMC Theaters retaliated by banning Universal movies from their 11,000+ screens. The banning of a studio by a theater chain had no immediate impact with most theaters closed for the coronavirus pandemic.

That was three months ago.

Orion Pictures announced a simultaneous release of “Bill and Ted Face The Music”  to theaters and for premium video-on-demand last week. None of the theater chains cried foul and threaten retaliation like they did for “Trolls World Tour.” AMC and Universal Studios announced earlier this week a deal that could change the way movies are release to theaters and for premium video-on-demand.

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