As an AMC Theatres shareholder, I got a free single Gourmet Oreo Popcorn. I took advantage of that offer when I saw “Cocaine Bear” last weekend.
The single serving of the Gourmet Oreo Popcorn came in a tall cup. The Oreo cookie crumbs had a rich flavor that tasted better than the Most Oreo Oreo cookies. The cold unsalted and unbuttered popcorn tasted like flavorless marshmallows.
Would I pay $10 to $12 for this? No.
Since I stopped drinking sodas six months ago, movie theater food tastes bad anyway.
The alternative to AMC’s Sightline location-based seat ticket prices is the Stubs A-List program. Pay $25 per month to see three movies per week in any format at no extra charge. If you do watch three movies per week, your average ticket price is $2.
Why would AMC give away tickets for the cost of slightly more than one ticket per month?
Movie theaters don’t make money on ticket sales. Studios take up to 60% of ticket sales for the opening weekend and reduce their take over time for a movie.
Movie theaters do make money on concessions. The next time you pay $15 for food and drink, $5 is the cost of goods, $5 is labor, and $5 is profit. Almost everyone buys food and drink at a movie theater.
As a Stubs A-List member, I watched 39 movies for an average ticket price of $8 in 2022
“Sightline” is a good name for AMC’s new location-based seat pricing. Renovated theaters have the new Signature recliner seats that are wider and more comfortable. They also sit higher than traditional theater seats to have a better “sightline” to the screen.
A renovated theater has half the number of seats found in a traditional theater. With fewer people watching movies, theaters are no longer for the unwashed masses. AMC is catering to the dedicated audience that enjoys watching a movie on the big screen.
Most comments I’ve read about the price changes come from people who haven’t been to a movie theater in decades.
The last movie theater I went to that had “sticky floors” showed two movies for five bucks in an old playhouse in the late 1990s. You can bet that some of the stickiness on the floor wasn’t from spilled sodas.
AMC is introducing location-based seat pricing called Sightline. Where you sit inside the theater determines whether you pay more or less for a ticket.
The Value Sightline seats are in the first row before the big screen. Those tickets are $2 less than the regular ticket price.
The Standard Sightline seats are in front and on the sides. Those tickets are at regular ticket price.
The Preferred Sightline seats are in the middle. Those tickets are $2 more than the regular ticket price.
If the regular ticket price is $15, value seats are $13, standard seats are $15, and preferred seats are $17.
The new seat prices are for showings after 4:00 PM in New York City, Chicago, and Kansas City. The new pricing will roll out to the rest of the United States throughout the year. Doesn’t apply to Discount Tuesday or AMC Stubs A-List members.
AMC Theatres has many different ticket prices. A movie after 4:00 PM cost more than a movie before 4:00 PM. A Dolby or IMAX movie costs more than a regular movie. A 3D movie cost more than a 2D movie. Let’s not forget the discounts for children and seniors.
If that wasn’t confusing enough, AMC is introducing location-based seat pricing called Sightline. Where you sit inside the theater determines whether you pay more or less for a ticket. If you don’t want to pay the extra cost for a ticket, AMC has a program for that too.
AMC Theaters in Silicon Valley reopened for three weeks last November. During that time, I saw “Tenet,” “Goldfinger,” and “Freaky.” When AMC Theaters reopened last week, I saw “Raya and The Last Dragon.” Here are the three biggest surprises between then and now.
Before the shutdown order went into effect last March, I saw Bloodshot at an AMC Theatre Saratoga. The lobby was empty as people stayed away in droves. I sat with two dozen people inside an IMAX theater. Everyone kept six feet away from each other. After eight long months, I saw Tenet at an AMC Theatres Eastridge. The lobby was empty as people stayed away in droves. I sat with a dozen people inside an IMAX theater. Everyone wore masks and kept six feet from each other. Movie theaters are once more opened in Silicon Valley and the San Francisco Bay Area.
Over the last three months, I made five videos about drive-ins and movie theaters. A constant theme that ties them all together was the rescheduling of “Tenet,” “Mulan,” and, recently, “Bill & Ted Face The Music.” Just when you think the studios finished rearranging the schedules, they reschedule everything again. Will the studios stick to newest release dates or reschedule everything all over again?