When I decided to get back into blogging on a regular basis for my personal blog and this writing blog, I also decided to limit myself to 500 words or less per each blog posting. Having written numerous 500-word flash stories, this was a comfortable length that represented 15 minutes to two hours of work. Like any good flash story, you need a solid beginning, middle and ending to make a blog post work at that length.
When I surveyed the 300 postings from the two blogs to start compiling them into ebooks (starting with ASVW Volume 1), the shortest blog post was 29 words (i.e., an introduction to a video) and the longest blog post was 3,000+ words (i.e., a book review with a half-dozen books). The average length between the two extremes was about 500 words. I have enough material to release ten 15,000-word ebooks over the next year. If I continue to blog at a regular pace, I’ll have enough material to publish two blog compilation ebooks each year.
Writing a 500-word blog post isn’t a piece of cake. If I can’t shoehorn an idea into 500 words in less than two hours, I need to split it into multiple blog posts or turn it into a 3,000-word essay ebook. That’s what I did for the Kickstarter blog posts (Part 1/Part 2). A bit ugly but a practical workaround to stay within the 500-word limit I set. Quoted text from other sources doesn’t count towards the limit.
If everything goes smoothly (and nothing ever does in my life), I can knock out a week worth of blog posts—2,000 words—on a weekend afternoon.