This is the second part of a two-part blog post. Read Part 1 – The Wrong Way.
THE RIGHT WAY
This Kickstarter is to raise enough money to pay for a print run of a 140 page perfect bound book, collecting the first 200 strips of All New Issues. The funds we raise would cover the cost of the print job, Kickstarter and Amazon fees, and help cover the cost of any extra shipping for the incentives. Any additional funds that we receive will be used to help pay for travel costs for conventions this summer.
This is a tightly focused and more realistic project with all the ingredients for success available from the start.
- If you check out the archive page, the source material is ready for book form.
- An established audience wants to see a web comic book in either PDF and/or print format.
- The $4,000 USD price figure is typical for a printed web comic book.
- Additional funds beyond the minimum goal will go towards traveling on the summer convention circuit to meet fans and sell signed books.
- A short video introducing the project sponsors, the web comic and the goals for the project also helps.
The initial $4,000 USD minimum goal got met within the first week. The project sponsors upped the incentives for reaching the new $5,000 USD and $5,500 USD funding goals. With less than a few days to go before the project gets funded, the $6,000 USD level is within easy reach. The project sponsors will have a busy summer traveling the convention circuit as they reach out to fans and sell more books.
Updated 04/21/2012 — The All New Issues Kickstarter project completed their funding goal at $8,111 USD, doubling the initial amount they were seeking. The completed book will be available in early May 2012.
IS KICKSTARTER RIGHT FOR YOU?
If you have a realistic plan, a proven track record and an established audience, Kickstarter might be a useful tool for funding your project.
If not, don’t bother. Raising money is an important aspect of the creative business. If you’re not willing to treat this as a business with a hard-nosed attitude towards defining your goals, you have no business asking people to fund your project. Don’t waste everyone’s time by throwing your project out there and hoping for the best.
With my content producing business model (i.e., blog postings and short ebooks), I really don’t have a need for Kickstarter. I’m still in the audience building stage. If I have written and self-edited a novel trilogy within the next few years, but don’t have the funds to pay for the professional editing, cover art and ebook formatting, I might give Kickstarter a try.